V&Ai / Studio Project

V&Ai imagines the museum's archive coming to life. Developed in collaboration with the FINH team, the identity lets objects from the collection step out of storage and into the city, a campaign built around the line "the archive dreams out loud". I developed the visual system across visual identity, out-of-home, museum design and merchandise.

V&Ai banner on a stone building V&Ai campaign posters under a railway bridge V&Ai signage on a concrete wall V&Ai pencils